AstraZeneca
Marketing Manager
US - Wilmington - DE · Manager · Full-time · Posted Oct 29, 2026
- Education
- Bachelor's degree in Marketing, Business, Life Sciences, Communications, or a related field.
About the job
Supports the development and execution of integrated brand strategies and compliant omnichannel marketing programs for COPD and asthma healthcare professionals and eligible patients.
What you'll do
- Develop and execute brand plans, campaigns, and promotional materials across approved channels.
- Use customer insights, market research, analytics, and competitive intelligence to guide decisions and optimize performance.
- Coordinate cross-functional teams and agencies while managing budgets, timelines, sales resources, and promotional compliance.
What they ask for
- Bachelor's degree in Marketing, Business, Life Sciences, Communications, or a related field.
- Relevant experience in pharmaceutical, biotechnology, healthcare, consumer health, or another highly regulated industry.
- Experience developing and executing marketing programs.
- Experience managing multiple projects and working with cross-functional teams and external agency partners.
Nice to have
- Experience in respiratory medicine, COPD, asthma, or a related therapeutic area.
- Familiarity with omnichannel marketing, customer segmentation, digital marketing, and marketing analytics.
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