AstraZeneca
US Brand Insights Director - R&I
US - Wilmington - DE · Director · Full-time · Posted Oct 21, 2026
- Experience
- 5+ years in the pharmaceutical industry; no alternative stated.
- Education
- Bachelor's degree (scientific or commercial related field) is required.
About the job
Leads insight generation for a US inhaled respiratory brand, turning research, analytics, competitive intelligence, and forecasts into strategic recommendations for brand and commercial decisions.
What you'll do
- Develop brand insights for positioning, messaging, segmentation, demand estimation, and marketing mix performance.
- Lead competitive assessment, lifecycle analytics, and forecast alignment with Forecasting and Analytics.
- Influence senior leaders and coordinate cross-functional partners to translate insights into commercial strategy and execution.
What they ask for
- Bachelor's degree in a scientific or commercial related field.
- Experience conducting qualitative and quantitative market research across stakeholder groups such as HCPs, patients, and payers.
- 5+ years experience in the pharmaceutical industry.
- Experience conducting analytics using pharmaceutical secondary data sources (IQVIA, Prognos, Decision Resources, patient level data) and performance tracking.
Nice to have
- Experience conducting pre-product launch market research, such as positioning or segmentation.
- In-depth knowledge of respiratory market dynamics.
Tools
IQVIA, Prognos, Decision Resources, patient level data
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