Atlassian
Principal Product Marketing Manager, Developer Platform & GTM
$149K–$234K
San Francisco, United States +1 · Principal · Full-time · Posted Oct 28, 2026
- Location
- San Francisco, United States
Remote, Remote - Experience
- 7+ years across the listed marketing disciplines or a combination of them.
- Visa sponsorship
- Atlassian can hire people in any country where it has a legal entity.
About the job
Leads positioning and go-to-market strategy for Atlassian’s developer platform, including Forge, major launches, developer programs, and TEAM for Builders.
What you'll do
- Own positioning, messaging, segmentation, and competitive narrative for Forge and the broader developer platform.
- Lead developer marketing strategy and GTM for TEAM for Builders, launches, and programs that drive developer engagement and adoption.
- Partner with Product, Engineering, and cross-functional teams on developer strategy, community growth, and AWS MDF investment.
What they ask for
- 7+ years across product marketing, developer marketing, developer GTM, platform marketing, integrated marketing, or a combination.
- Experience marketing technical products such as developer platforms, APIs, developer tools, integrations, cloud infrastructure, or AI products.
- Technical fluency to work credibly with Product and Engineering.
- Experience owning complex launches, developer programs, events, or integrated GTM motions across multiple teams.
Pay
$179,100 - $233,825 USD base salary; $161,190 - $210,443 USD base salary; $148,653 - $194,075 USD base salary
Tools
Forge, APIs, MCP, agents, Studio App Builder, Teamwork Graph API, Forge Remote Agents, AWS MDF
AI focus
Develop a point of view on AI-enabled development, extensibility, APIs, MCP, agents, and evolving developer workflows; market AI-related developer products and capabilities.
Model-written summary · the original posting is authoritative