Atlassian
Senior Brand Strategist
$117K–$184K
San Francisco, United States +1 · Senior · Full-time · Posted Oct 28, 2026
- Location
- San Francisco, United States
Remote, Remote - Experience
- Typically 8+ years; the posting says range matters more than tenure.
About the job
Shapes Atlassian’s brand architecture, positioning, and portfolio experience, turning research and strategy into actionable guidance across product, design, marketing, and communications.
What you'll do
- Contribute to brand architecture and portfolio strategy, and partner with Product and Design to apply it consistently across customer experiences.
- Help run the Brand Intelligence Engine, translating ongoing brand, competitive, and customer signals into actionable briefs and readouts.
- Translate brand positioning into guidance teams can use, and help unify brand identity across channels and product experiences.
What they ask for
- Deep brand strategy and craft expertise, including building brands end to end.
- Experience standing up or running a brand intelligence or insights function, including AI-assisted research systems (Rovo or equivalent).
- Hands-on experience with a complex, multi-product, multi-brand portfolio.
- Fluency in brand architecture and naming, plus a track record influencing senior, technical stakeholders and strong writing and communication skills.
Nice to have
- Experience building brands inside a product-led company.
- B2B SaaS or a similar fast-moving environment.
Pay
$141,300 - $184,475 USD base salary; $127,170 - $166,028 USD base salary; $117,279 - $153,114 USD base salary
Tools
Rovo
AI focus
Help run a human- and AI-led Brand Intelligence Engine that uses always-on brand health, competitive, and real-time customer signals; experience with AI-assisted research systems is required.
Model-written summary · the original posting is authoritative