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Lead Designer, Brand & Growth

$139K–$164K

San Francisco, CA +1 · Full-time · Posted Jun 9, 2026

Location
San Francisco, CA
Los Angeles, California, United States
Experience
5+ years brand/visual design experience.

About the job

Designs and iterates on digital growth and brand experiences, plus selected physical touchpoints, to improve Picnic’s acquisition, activation, and retention.

What you'll do

  • Develop and launch growth creative with Marketing and Product, from strategy and ideation through QA and release.
  • Create and improve landing pages, ads, lifecycle campaigns, and product touchpoints using experiments and funnel feedback.
  • Build reusable design systems and support physical and print brand experiences; conduct lightweight user research and field observations.

What they ask for

  • 5+ years of brand/visual design experience.
  • Experience managing design resources, including freelancers or agencies.
  • Growth design experience demonstrating impact on funnels, metrics, experimentation, and iteration.
  • Data-driven design skills, including interpreting funnel metrics and experiment results using named or similar analytics tools.

Pay

$139,000 - $164,000 per year (base salary).

Tools

GA, Mixpanel, Looker, Amplitude

Model-written summary · the original posting is authoritative

First seen Oct 29, 2026 · Last verified Nov 6, 2026 (UTC)