Attio
Demand Generation Lead
$185K–$225K
New York · Hybrid · Full-time · Posted Aug 4, 2026
About the job
Lead demand generation for mid-market and enterprise accounts, building campaigns and programmes that generate qualified pipeline.
What you'll do
- Own demand generation strategy and integrated pipeline campaigns, including ABM and field marketing.
- Manage lead qualification, scoring, nurture programmes, and sales handoffs in partnership with Sales and SDRs.
- Measure campaign performance and experiment to improve pipeline generation and marketing ROI.
What they ask for
- Proven track record building and scaling demand generation or ABM programmes that drive measurable pipeline growth within B2B SaaS.
- Experience in a senior, high-autonomy role building marketing programmes and influencing cross-functional stakeholders.
- Strong understanding of lead scoring, qualification frameworks, funnel management, and sales handoff processes.
- Strong analytical, project management, and organisational skills; experience partnering with Sales and SDR teams.
Pay
$185,000 - $225,000 USD base salary; $185K – $225K (base salary)
Model-written summary · the original posting is authoritative