Avoca
Growth Lead, Performance
$160K–$210K
New York HQ · On-site · Full-time · Posted Aug 28, 2026
- Experience
- 5+ years in performance marketing, growth marketing, or demand generation; ideally at a fast-growing B2B technology company.
About the job
Build and scale Avoca’s paid and broader growth acquisition channels to generate qualified pipeline and revenue.
What you'll do
- Own paid social and paid search strategy, execution, budgeting, creative testing, measurement, and optimization.
- Run experiments across audiences, messaging, creative, offers, and landing pages; use performance data to improve campaigns.
- Identify and scale additional growth channels, partnering with Sales, RevOps, and Product Marketing on pipeline quality and handoffs.
What they ask for
- 5+ years of experience in performance marketing, growth marketing, or demand generation.
- Track record of personally building and scaling paid social programs, with deep expertise in Meta.
- Strong paid search experience and fluency across acquisition from media and creative through conversion and measurement.
- Experience managing meaningful budgets and optimizing for qualified pipeline and revenue.
Nice to have
- Experience marketing to mid-market buyers in a high-velocity sales motion.
- Experience in vertical SaaS or home services; track record of building growth channels from zero is also a bonus.
Pay
$160,000–$210,000 USD total on-target earnings; $160K – $210K (compensation type not specified)
Tools
Meta
AI focus
Use AI and automation to speed up campaign development, analysis, and experimentation.
Model-written summary · the original posting is authoritative