Bags
Growth Marketing Lead
New York · Full-time · Posted Aug 18, 2026
- Experience
- A few years scaling a consumer product; no exact number stated.
About the job
Build and lead Bags’ growth function, owning acquisition and engagement strategy, campaigns, team development, and compliance coordination.
What you'll do
- Set and execute the user acquisition and engagement roadmap; track and improve performance.
- Lead hiring and management of growth marketers, creators, and specialists; run paid, organic, and creator-led campaigns.
- Partner with Legal and General Counsel to ensure campaigns fit the compliance framework.
What they ask for
- A few years of experience scaling a consumer product, either in-house or at an agency serving similar products.
- Hands-on experience with UGC, clipping/content strategies, and paid social/search across Meta, Google, TikTok, and X.
- Scrappy, hands-on operator mindset and comfort working in a fast-paced, resource-lean environment with ambiguity.
Nice to have
- Crypto experience.
- TradFi experience or experience working with legal/compliance teams on regulated or sensitive marketing content.
Tools
Meta (Facebook/Instagram), Google Ads, TikTok Ads, TikTok Shop, X Ads
Model-written summary · the original posting is authoritative