Senior Insights Strategy Executive — Product Marketing

What you'll do

• Advise product marketing teams and executives on insights, measurement, and analytics approaches; translate business questions into technical requirements and practical recommendations.
• Govern a prioritized learning agenda and direct delivery of research, modeling, AI, experimentation, reporting, and analytics work.
• Identify data and measurement gaps and establish KPI, attribution, diagnostic, and experimentation standards.

What they ask for

• Bachelor’s degree in marketing, business, analytics, economics, or a related field, or equivalent work experience.
• Minimum 10 years of experience in marketing analytics, growth strategy, consumer financial services, product marketing, or consulting.
• Command of demand generation, segmentation, experimentation, attribution, AI applications, measurement, and data governance.
• Demonstrated ability to turn complex or ambiguous business questions and analysis into product marketing decisions and technical requirements.

Nice to have

• Experience in regulated consumer financial services and familiarity with marketing data consent, privacy, risk, control, and governance.
• Master’s degree, preferably an MBA; candidates without an advanced degree should have at least five years of industry strategy or consulting experience within the required 10+ years.

Tools

AI, modeling, experimentation, reporting, analytics, data governance

AI focus

Determine when to use AI and direct AI-related insight delivery for product marketing and demand generation.