Base Power
Content Lead
Austin, TX · On-site · Full-time · Posted Oct 19, 2026
- Experience
- Experience owning content end to end; no years specified.
About the job
Leads customer and employer-brand content, helping homeowners understand and join Base while showcasing the people building the company.
What you'll do
- Own content across the customer acquisition journey, including website, blog, email, text, and social.
- Lead employer-brand storytelling and set Base’s voice and editorial standards.
- Build content distribution strategy and partner across teams to develop audience-relevant content.
What they ask for
- Portfolio demonstrating excellent writing and the ability to explain complex topics clearly.
- Experience owning content end to end at a fast-growing company, consumer brand, or publication.
- Audience-first approach using interviews, data, and research.
- Working knowledge of distributing content across web, social, and email; ability to produce seven or more pieces monthly plus lifecycle copy.
Model-written summary · the original posting is authoritative