Base Power
CRM Lead
Austin, TX · On-site · Full-time · Posted Oct 19, 2026
- Experience
- 3–7+ years in lifecycle marketing, CRM/marketing operations, growth marketing, or content strategy at fast-paced companies.
About the job
Build and optimize Base’s CRM and lifecycle marketing systems, using segmented communications and conversion-focused content to turn leads into members.
What you'll do
- Own CRM workflows, automations, segmentation, lead scoring, and data hygiene; build multi-step journeys across email, SMS, and in-app touchpoints.
- Create lifecycle reporting and dashboards, and test and optimize campaigns, segments, and triggers to improve engagement and conversion.
- Write and implement content across the funnel and brand touchpoints, coordinating messaging with design, operations, and sales.
What they ask for
- Hands-on experience building and optimizing lifecycle journeys in HubSpot, Braze, Iterable, or similar CRMs, including workflows, automations, integrations, and reporting.
- Technical comfort with CRM configuration and strong writing and copywriting ability.
- Proven ability to create organic content strategies that grow audience and engagement.
- Strong organizational, project management, and data-driven performance improvement skills.
Tools
HubSpot, Braze, Iterable, email, SMS, in-app
Model-written summary · the original posting is authoritative