Basic Capital
Product Marketing Lead
$150K–$225K
New York Office · Full-time · Posted Jan 29, 2026
About the job
Build Basic Capital’s brand by turning complex financial products into clear stories and shipping campaigns that drive awareness, trust, and adoption.
What you'll do
- Shape the brand voice, tone, and creative identity, and translate financial concepts into compelling narratives.
- Launch and manage multichannel campaigns across social, email, partnerships, and in-person channels.
- Create educational content and work cross-functionally to execute, test, and improve marketing initiatives.
What they ask for
- Experience launching and managing marketing initiatives end-to-end.
- Strong writing and storytelling skills.
- Ability to run projects independently, quickly, and with attention to detail.
- Strong creative instincts across content, campaigns, and distribution; comfort in a fast-moving environment.
Nice to have
- Experience in fintech, consumer finance, investing, or benefits.
- Strong social instincts or experience with brand campaigns, in-person activations, unconventional marketing, or building a loved brand.
Pay
$150K – $225K (base salary; posting does not specify)
Model-written summary · the original posting is authoritative