Basis
Founding Brand Designer
$150K–$210K
New York Office · Full-time · Posted Sep 20, 2026
- Experience
- 5–8 years in brand design, visual design, or creative direction.
About the job
Own and build Basis’s brand identity and design system across digital experiences, campaigns, launches, customer stories, sales materials, and recruiting.
What you'll do
- Set creative direction and design brand experiences and assets from concept through final delivery.
- Build flexible brand systems, standards, templates, and AI-enabled workflows to improve creative quality and speed.
- Partner with cross-functional teams and guide agencies, freelancers, and future designers to maintain brand quality and consistency.
What they ask for
- Portfolio demonstrating complete brand systems that translate complex products and abstract ideas into distinctive creative concepts.
- Strong digital design skills, including shipping responsive web experiences with developers.
- Experience building design systems, templates, standards, and workflows across different buyers and go-to-market motions.
- Exceptional visual taste, creative judgment, communication skills, and ability to learn complex products and markets.
Nice to have
- Experience at a high-growth software, AI, fintech, or technical product company.
- Experience with category-defining brand work, B2B websites, integrated campaigns, editorial design, or AI-native creative practice.
Pay
$150K – $210K USD base salary
Tools
AI
AI focus
Build AI-enabled creative workflows and use AI for creative exploration, production, and iteration without making the work feel generic.
Model-written summary · the original posting is authoritative