Basis
Founding Demand Generation Manager
$150K–$225K
New York Office · Manager · Full-time · Posted Aug 11, 2026
- Experience
- 5–8 years in B2B demand generation, account-based marketing, or field marketing.
About the job
Build and operate Basis’s account-based demand generation engine for accounting firms, creating qualified enterprise pipeline through strategic account programs and broader targeted campaigns.
What you'll do
- Develop 1:1 and 1:few account programs, including research, executive outreach, custom offers, events, and deal acceleration.
- Create campaigns, partner programs, executive experiences, and webinars for named accounting firms, coordinating with Sales, BDRs, Events, and Partnerships.
- Measure and improve account engagement and pipeline through account planning, experimentation, and feedback loops.
What they ask for
- 5–8 years in B2B demand generation, account-based marketing, or field marketing.
- Track record building 1:1 and 1:few programs that generated qualified enterprise pipeline and helped close complex deals.
- Strong account planning skills, including ICP definition, account selection, buying committee mapping, intent signals, and engagement strategy.
- Experience partnering with Sales and BDR teams and using events, field programs, partnerships, referrals, or alliances in account-based marketing.
Nice to have
- Experience at a high-growth software, AI, fintech, or technical product company.
- Examples of land-and-expand programs or turning events, alliances, referrals, or customer relationships into account engagement.
Pay
$150K – $225K (base salary or total pay not specified)
Model-written summary · the original posting is authoritative