Basis
Marketing Operations Manager
$100K–$200K
New York Office · Manager · Full-time · Posted Jun 4, 2026
- Experience
- 4+ years
- Education
- Bachelor's degree or equivalent practical experience
About the job
Build and manage marketing operations systems, processes, attribution, and reporting that convert marketing activity into qualified pipeline and revenue.
What you'll do
- Define ideal customer profiles and segmentation; build lead scoring, nurture, routing, recycling, and disqualification workflows.
- Own end-to-end attribution and event lead operations, and maintain connected, reliable CRM and marketing automation systems.
- Develop playbooks, funnel instrumentation, and leadership reporting; help grow the marketing operations team.
What they ask for
- 4+ years in marketing operations, revenue operations, or demand generation at a B2B software company.
- Hands-on experience with CRM and marketing automation platforms and their integrations.
- Experience building lead scoring models, ICP/segmentation frameworks, and lead lifecycle processes.
- Strong command of multi-touch attribution and funnel reporting; bachelor's degree or equivalent practical experience; able to work in Manhattan in-office 5 days per week.
Nice to have
- Familiarity with selling or marketing to finance teams; experience operationalizing field marketing and events.
- Startup experience; SQL or analytics tooling experience for self-serve reporting.
Pay
$100K – $200K (base salary)
Tools
HubSpot, Salesforce, SQL
Model-written summary · the original posting is authoritative