Basis
Product Marketing Manager
$150K–$225K
New York Office · Manager · Full-time · Posted Sep 9, 2026
- Experience
- 4–10 years in B2B SaaS or enterprise product marketing.
About the job
Defines Basis’s product positioning and go-to-market strategy, translating its AI capabilities into messaging and sales materials for accounting and enterprise finance buyers.
What you'll do
- Develop positioning and segmentation for buyer personas, and partner with sales on narratives, decks, and demos.
- Create sales-funnel content such as case studies, ROI calculators, and product videos; own competitive intelligence.
- Collaborate on feature launches and publish thought leadership about AI and accounting workflows.
What they ask for
- 4–10 years in B2B SaaS or enterprise product marketing.
- Ability to simplify complex technical workflows into clear, value-driven propositions.
- Ability to handle both high-level go-to-market strategy and hands-on execution.
- Comfort building marketing functions and processes from scratch.
Nice to have
- Fintech or accounting/ERP experience.
- Experience supporting enterprise sales, launching to service-based firms and corporate buyers, or writing or speaking on technology, AI, or the future of work.
Pay
$150K – $225K base salary
AI focus
Market and explain how AI is transforming accounting workflows; position AI products and support their launches.
Model-written summary · the original posting is authoritative