BERO
Area Sales Manager, Denver
Denver, CO · Manager · Full-time · Posted Oct 31, 2026
- Experience
- 1–4+ years of beverage sales experience.
About the job
Drives BERO’s growth across retail, chain, and on-premise accounts in the assigned territory through sales execution, distributor engagement, and local market activation.
What you'll do
- Grow distribution, visibility, and sales velocity; build account relationships and secure placements.
- Coordinate distributor and chain execution of promotions, planograms, resets, and pricing; deliver local activations and merchandising.
- Visit accounts, track sales and market insights, maintain CRM/SRS updates, and manage POS materials and field assets.
What they ask for
- 1–4+ years of beverage sales experience (beer, NA beer, wine, spirits, CPG, or related).
- Experience in off-premise retail, chain accounts, and on-premise sales; proven account growth and programming execution across multiple channels.
- Proficient in Microsoft Office Suite & VIP reporting software.
- Ability to lift/move cases and POS materials as needed; frequent local travel required.
Nice to have
- Experience with distributor networks or DSD systems.
- Background launching new brands or working in fast-growth environments; familiarity with CRM/SRS software and basic data analytics.
Tools
Microsoft Office Suite, VIP reporting software, CRM/SRS
Model-written summary · the original posting is authoritative