BERO
Area Sales Manager, San Francisco
San Francisco, CA · Manager · Full-time · Posted Oct 30, 2026
- Experience
- 1–4+ years of beverage sales experience.
About the job
Drives BERO’s sales growth in an assigned San Francisco territory through account relationships, distributor coordination, and field execution across retail, chain, and on-premise channels.
What you'll do
- Grow distribution, visibility, and sales velocity; secure placements and expand shelf space.
- Coordinate distributor and chain execution of promotions, planograms, resets, and local activations.
- Visit accounts, track performance and market insights, and manage POS materials and CRM/SRS updates.
What they ask for
- 1–4+ years of beverage sales experience in beer, NA beer, wine, spirits, CPG, or a related field.
- Experience in off-premise retail, chain accounts, and on-premise sales.
- Proven success growing accounts and executing programming across multiple channels.
- Proficient in Microsoft Office Suite & VIP reporting software; able to lift/move cases and POS materials and travel locally.
Nice to have
- Experience with distributor networks or DSD systems.
- Background launching new brands or in fast-growth environments; familiarity with CRM/SRS software and basic data analytics.
Tools
Microsoft Office Suite, VIP reporting software, CRM/SRS software
Model-written summary · the original posting is authoritative