Betterment
B2C Acquisition Marketing Manager
$121K–$152K
Betterment HQ - New York City +1 · Manager · Full-time · Posted Oct 5, 2026
- Location
- Betterment HQ - New York City
61 West 23rd Street, Fifth Floor, New York, New York - Experience
- 6+ years; fintech and Direct-To-Consumer experience is a plus.
About the job
Own and optimize Betterment’s paid acquisition portfolio, including search, partnerships, programmatic, and mobile app marketing, to efficiently acquire customers who fund accounts.
What you'll do
- Manage paid channels and budgets against funded-account, CPA, and ROAS goals, including SEM, affiliate, programmatic, and mobile app campaigns.
- Develop app-store optimization and paid app campaigns through keyword, metadata, creative, and performance testing.
- Negotiate partner and media buys, coordinate campaign creative and compliance, and recommend budget shifts.
What they ask for
- 6+ years of paid media experience for a data-driven, high-growth brand.
- Hands-on ownership across multiple paid acquisition channels, including SEM and mobile app marketing, with ASO and paid app campaign experience.
- Track record of optimizing toward bottom-funnel outcomes and managing seven-figure paid media budgets.
- Experience developing, negotiating, and executing paid media buys.
Nice to have
- Affiliate and partnership marketing; programmatic and display buying; or paid social experience.
- Familiarity with mobile measurement and attribution tools such as AppsFlyer, or experience in regulated environments.
Pay
$121,000 - $151,500 (USD, base salary)
Tools
SEM, App Store, Google Play, Apple Search Ads, AppsFlyer, Meta, TikTok, Reddit
Model-written summary · the original posting is authoritative