Betterment
Director, Brand Design
$175K–$205K
Betterment HQ - New York City +1 · Director · Full-time · Posted Oct 29, 2026
- Location
- Betterment HQ - New York City
61 West 23rd Street, Fifth Floor, New York, New York - Experience
- 10+ years of brand/design experience; includes experience leading or managing designers.
About the job
Leads Betterment’s brand design direction and team, maintaining and evolving a consistent visual identity across Retail and B2B advertising, web, motion, and sales materials.
What you'll do
- Set and evolve brand design standards; shape briefs and lead concepting and art direction for key initiatives.
- Manage and develop designers, setting goals and providing feedback while maintaining a high craft standard.
- Partner with marketing, sales, copy, operations, agencies, and senior leadership to develop and present creative work.
What they ask for
- 10+ years of brand/design experience, including leading or managing designers.
- Experience evolving a brand identity system over time.
- Ability to translate business strategy and growth goals into creative direction and compelling work.
- Experience developing designers and collaborating cross-functionally; strong presentation and communication skills, and a portfolio showing range across advertising, web, motion, and sales materials.
Nice to have
- Experience in fintech, wealth management, or another regulated industry.
Pay
USD $175,000-$205,000 base salary
Model-written summary · the original posting is authoritative