Betterment
Manager, B2B Marketing
$120K–$150K
Betterment HQ - New York City +1 · Manager · Full-time · Posted Jun 25, 2026
- Location
- Betterment HQ - New York City
61 West 23rd Street, Fifth Floor, New York, New York - Experience
- 4+ years of B2B marketing experience.
About the job
Plans and optimizes B2B demand-generation programs to build qualified leads and pipeline for Betterment’s 401(k) sales organization.
What you'll do
- Plan and run integrated campaigns across paid media, email nurture, digital channels, and events; manage agency relationships and budgets.
- Lead audience segmentation, lifecycle nurture, and partner co-marketing programs, coordinating with external partners and internal teams.
- Track and optimize lead, MQL, and pipeline performance; partner with RevOps on lead routing, scoring, and marketing automation.
What they ask for
- 4+ years of B2B marketing experience focused on demand generation and pipeline building.
- Experience planning, executing, and optimizing paid media and digital advertising campaigns.
- Experience driving partner or co-marketing programs with external partners.
- Experience designing and running lifecycle and nurture programs, including segmentation, journey design, measurement, and optimization.
Nice to have
- ABM experience, including target-account strategy and account-level reporting.
- Background in 401(k), fintech, or other regulated industries.
Pay
$120,000-$150,000 USD base salary
Tools
HubSpot, Salesforce, SEM, programmatic display, paid social
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