Betterment
Senior Product Manager, Marketing Enablement
$145K–$170K
Betterment HQ - New York City +1 · Manager · Full-time · Posted Sep 29, 2026
- Location
- Betterment HQ - New York City
61 West 23rd Street, Fifth Floor, New York, New York
About the job
Own the Marketing Enablement product roadmap, building reusable marketing offers, messaging, measurement, internal tools, and website capabilities.
What you'll do
- Lead product work from definition through launch and iteration across offers, messaging, analytics, and the public website.
- Design offer mechanics and build reusable, self-serve tools and capabilities with Marketing and cross-functional partners.
- Improve marketing measurement and define metrics for campaign performance, conversions, funding, and efficiency.
What they ask for
- Product management experience in fintech, consumer technology, or a related domain where marketing, growth, and platform work intersect.
- Track record of building self-serve tooling and shared capabilities for partner teams.
- Strong analytical skills, including funnel analysis, attribution, experiment design, and data-informed decision-making.
- Technical depth to work with engineers on event data, third-party integrations, and system design tradeoffs.
Nice to have
- Experience building martech, CRM/lifecycle, promotions, growth, or internal platform products.
- Hands-on familiarity with customer engagement platforms, event instrumentation, and web content management systems.
Pay
$145,000-$170,000 USD base salary
Tools
customer engagement platforms, event instrumentation, web content management systems
AI focus
Expand messaging capabilities with AI-assisted campaign build and QA.
Model-written summary · the original posting is authoritative