Betterment
Sr. Manager, Website Operations
$142K–$162K
Betterment HQ - New York City +1 · Manager · Full-time · Posted Sep 29, 2026
- Location
- Betterment HQ - New York City
61 West 23rd Street, Fifth Floor, New York, New York - Experience
- 7+ years in web operations, digital platform management, or a related field; prior experience managing people.
About the job
Own Betterment’s public-facing marketing website operations, governance, and prioritization while coordinating web experiences, experiments, and platform improvements across teams.
What you'll do
- Establish governance and publishing standards for site navigation, templates, and modules; create scalable intake and prioritization processes.
- Lead campaign landing pages and site experiences, and partner with Product and Engineering on integrations and reusable components.
- Execute website experiments and improve technical SEO and discoverability, including in AI-assisted search; mentor junior team members.
What they ask for
- 7+ years of experience in web operations, digital platform management, or a related field, with prior people-management experience.
- Hands-on CMS experience and strong fundamentals in content modeling and design systems.
- Demonstrated experience partnering with product and engineering teams on technical work, integrations, or platform decisions.
- Familiarity with CRO, website experiments, technical SEO, and emerging AEO best practices.
Nice to have
- HubSpot experience; familiarity with HTML/CSS/JS.
- Experience in financial services or another regulated industry.
Pay
$141,500 - $162,500 USD (base salary)
Tools
HubSpot, HTML/CSS/JS
AI focus
Improve technical SEO and content discoverability, including visibility in LLM-driven and AI-assisted search (AEO).
Model-written summary · the original posting is authoritative