Betterment
Sr. Marketing Associate, B2B
$89K–$100K
Betterment HQ - New York City +1 · Senior · Full-time · Posted Aug 20, 2026
- Location
- Betterment HQ - New York City
61 West 23rd Street, Fifth Floor, New York, New York - Experience
- 3+ years in B2B or SaaS marketing.
About the job
Executes multichannel B2B marketing campaigns for Betterment at Work to build brand awareness, generate leads, and nurture sales pipeline.
What you'll do
- Build, execute, and optimize email campaigns, including audience segmentation and list management.
- Draft marketing copy and coordinate creative asset development, review, and approvals.
- Manage webinar logistics, promotion, setup, follow-up, and lead handoff; report on campaign performance.
What they ask for
- 3+ years of experience in B2B or SaaS marketing with hands-on campaign execution across multiple channels.
- Proficiency with marketing automation and CRM platforms.
- Working knowledge of B2B channel tactics, including email nurture, webinars, partnerships, social, paid social, content marketing, and events.
- Strong writing and editing, project management, and ability to manage multiple campaigns and stakeholders independently.
Nice to have
- HubSpot and Salesforce experience.
- Background in fintech, financial services, or other regulated industries.
Pay
USD 89,000 - USD 99,500 base salary
Tools
HubSpot, Salesforce
Model-written summary · the original posting is authoritative