Black Forest Labs
Brand Designer
$148K–$265K
Freiburg (Germany) +4 · On-site · Full-time · Posted Oct 28, 2026
- Location
- Freiburg (Germany)
Berlin (Germany)
San Francisco (United States)
London (United Kingdom)
Paris (France) - Experience
- At least six years designing brands.
About the job
Define and lead Black Forest Labs’ visual brand across launches, campaigns, its website, events, and product surfaces, while building systems and tools that help teams create consistent work.
What you'll do
- Develop the visual identity and create guidelines and design systems for others to use.
- Direct and produce creative work for model launches, campaigns, events, digital and print materials, and the website.
- Build templates, tools, and an agent-readable design system; collaborate with product design on shared foundations.
What they ask for
- At least six years designing brands.
- Deep craft in identity and visual design, including typography, color, layout, art direction, and motion.
- Experience taking brand work from concept through rollout and building guidelines, templates, or design systems others can use.
- Ability to ship independently, improve team work through feedback, and communicate design decisions across functions.
Nice to have
- Experience shipping web pages or prototypes using AI coding tools such as Claude Code, building brand tools, or using generative image or video models.
- Motion, 3D, creative coding, or experience at an AI lab.
Pay
€148K - €175K EUR base salary + equity; $219K - $265K USD base salary + equity
Tools
Claude Code
AI focus
Use AI coding tools to ship web pages or prototypes, and optionally use generative image or video models in the creative process; build an agent-readable design system.
Model-written summary · the original posting is authoritative