Block
Lifecycle Marketing Manager
$108K–$203K
Bay Area, CA, United States of America +1 · Remote · Manager · Full-time · Posted Oct 20, 2026
- Location
- Bay Area, CA, United States of America
US - FL - Remote - Experience
- Minimum 5 years.
About the job
Owns global B2B lifecycle and email marketing for Afterpay and Cash App, building regionalized programs that acquire, onboard, engage, retain, and grow merchants.
What you'll do
- Develop and manage lifecycle strategies and personalized journeys across the prospect and merchant lifecycle, from acquisition through onboarding, growth, churn prevention, and winback.
- Lead email campaigns, product launches, testing, and channel experimentation; report program impact on pipeline, transactions, retention, and engagement.
- Partner with sales, regional teams, and cross-functional stakeholders to adapt programs to market needs and improve customer journeys, using AI to scale personalization and learning.
What they ask for
- Minimum 5 years experience owning B2B lifecycle, email or CRM marketing.
- Hands-on Marketo experience building emails, nurture programs, dynamic content and audience segments.
- Experience measuring lifecycle impact on attributed, influenced and incremental revenue, retention and merchant engagement, and presenting results to leadership.
- AI fluency, with a track record of using AI tools to scale marketing programs.
Nice to have
- Working knowledge of Figma or similar software for designing and building email creative.
- Experience in global, sales-led products serving businesses of all sizes.
Pay
$135,200 — $202,800 USD (base salary); $125,800 — $188,600 USD (base salary); $119,000 — $178,400 USD (base salary); $108,200 — $162,200 USD (base salary)
Tools
Marketo, Figma
AI focus
Use AI to personalize content, sharpen segmentation, and speed up marketing production and learning.
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