Senior Creative Strategist, Performance Marketing

What you'll do

• Develop messaging frameworks, briefs, and creative/content across paid and unpaid channels, including landing pages.
• Own experimentation roadmaps and performance reviews; analyze results and recommend next steps.
• Build and apply self-serve, AI-enabled tools and workflows to improve creative quality, testing speed, and scale.

What they ask for

• 6+ years of relevant experience in creative strategy, performance marketing, growth marketing, integrated marketing, content strategy, advertising, or a related discipline.
• Demonstrated ownership of complex programs with measurable business outcomes.
• Advanced fluency with AI-powered tools and workflows, including repeatable applications across creative strategy.
• Strong analytical and experimentation skills, including hypothesis development, test evaluation, and performance-data interpretation.

Nice to have

• Agency experience across strategy, media, creative, and campaign execution.
• Experience with SEO-informed content, creative experimentation frameworks, conversion rate optimization, or AI-enabled workflows.

Pay

$163,600 — $245,400 USD (base salary); $152,200 — $228,200 USD (base salary); $144,000 — $216,000 USD (base salary); $135,800 — $203,600 USD (base salary)

Tools

AI-powered tools, SEO, paid social, display, native, online video, streaming/CTV, mobile

AI focus

Use AI across research, ideation, briefing, creative development, experimentation, analysis, and optimization; develop AI-enabled frameworks, templates, tools, and workflows, assessing output for accuracy, brand alignment, and usefulness.