Bluefish Labs
Growth Marketing Lead
New York, Hybrid +1 · Full-time · Posted Oct 23, 2026
- Location
- New York, Hybrid
New York, New York, United States - Experience
- 8–10+ years in growth, demand generation, marketing operations, or digital marketing in a B2B environment at a high-growth startup; 5+ years of hands-on HubSpot experience required.
About the job
Own Bluefish’s demand generation engine, marketing technology, and multi-channel campaigns to drive and measure pipeline and revenue.
What you'll do
- Plan and execute campaigns across email, paid media, social, web, and events; manage HubSpot workflows and lifecycle programs.
- Measure performance and build attribution models, forecasts, and dashboards to guide campaign and budget decisions.
- Own paid campaign optimization, SEO/GEO, landing pages, and website conversion improvements in collaboration with other teams.
What they ask for
- 5+ years of hands-on HubSpot experience, including marketing automation, workflows, and reporting.
- Proven ability to measure and report on marketing performance, including attribution, forecasting, and ROI analysis.
- Strong grasp of campaign analytics, A/B testing, and conversion optimization.
- Experience implementing and optimizing campaigns across owned and paid channels.
Nice to have
- Working knowledge of SEO best practices and familiarity with GEO (AI search visibility).
- Experience with audience segmentation and CRM/database management.
Tools
HubSpot, Google Ads, LinkedIn, ChatGPT, Perplexity, Google AI
AI focus
Own SEO and GEO strategy to improve brand discoverability across traditional search and AI-powered platforms, including ChatGPT, Perplexity, and Google AI.
Model-written summary · the original posting is authoritative