Braze
Director, Lifecycle Marketing
$170K–$230K
New York City · Director · Full-time · Posted Sep 30, 2026
- Experience
- 8+ years; related fields include Lifecycle Marketing, Customer Marketing, CRM Marketing, Growth Marketing, or related fields.
About the job
Leads Braze’s lifecycle marketing strategy and team, developing personalized programs that drive prospect conversion, product adoption, customer engagement, retention, and growth.
What you'll do
- Set lifecycle strategy and lead a high-performing team across prospect and customer audiences.
- Build and optimize lifecycle journeys, product adoption programs, segmentation, personalization, and experimentation.
- Establish measurement frameworks and partner across teams to connect marketing activity to customer and business outcomes.
What they ask for
- 8+ years of experience in Lifecycle Marketing, Customer Marketing, CRM Marketing, Growth Marketing, or related fields, including experience building and leading high-performing teams.
- Experience developing lifecycle strategies and programs with measurable outcomes across prospect and customer audiences.
- Expertise in segmentation, personalization, journey orchestration, experimentation, and lifecycle analytics.
- Experience with customer engagement and marketing automation platforms, including Braze, Marketo, or similar technologies.
Nice to have
- Experience within a global B2B SaaS organization.
- Familiarity with AI-powered products and evolving SaaS product portfolios.
Pay
USD $170,000 and $195,500/year (base salary); USD $200,000 and $230,000/year (OTE, including bonus or commission)
Tools
Braze, Marketo, AI
AI focus
Champion AI and emerging technologies in lifecycle marketing, including product adoption of AI capabilities and using AI-powered tools and automation to improve personalization, experimentation, operational efficiency, and team productivity.
Model-written summary · the original posting is authoritative