Director, Lifecycle Marketing

What you'll do

• Set lifecycle strategy and lead programs across prospect nurturing, onboarding, activation, adoption, engagement, and expansion.
• Build and develop the Lifecycle Marketing team, operating model, and cross-functional partnerships.
• Establish segmentation, personalization, measurement, and experimentation practices, including thoughtful use of AI.

What they ask for

• 8+ years of experience in Lifecycle Marketing, Customer Marketing, CRM Marketing, Growth Marketing, or related fields, including experience building and leading high-performing teams.
• Proven experience developing lifecycle strategies and programs with measurable outcomes across prospect and customer audiences.
• Experience with customer engagement and marketing automation platforms, including Braze, Marketo, or similar technologies; knowledge of email, in-product messaging, SMS, and other lifecycle channels.
• Practical experience leveraging AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity.

Nice to have

• Experience in a global B2B SaaS organization.
• Familiarity with AI-powered products and evolving SaaS product portfolios is highly desirable.

Pay

USD $170,000 and $195,500/year (base salary); USD $200,000 and $230,000/year (OTE, including bonus or commission)

Tools

Braze, Marketo, email, in-product messaging, SMS

AI focus

Champion AI and emerging technologies in lifecycle marketing to improve personalization, experimentation, operational efficiency, team productivity, and customer engagement; develop product adoption programs for Braze’s AI capabilities.