Braze
Director, Lifecycle Marketing
$170K–$230K
San Francisco +1 · Director · Full-time · Posted Sep 30, 2026
- Location
- San Francisco
New York City - Experience
- 8+ years; related fields are listed as alternatives.
About the job
Leads Braze’s lifecycle marketing strategy and team, developing prospect and customer programs that increase product adoption, engagement, retention, and growth.
What you'll do
- Set lifecycle strategy and lead a high-performing team across prospect and customer audiences.
- Build and optimize lifecycle journeys, including nurturing, onboarding, activation, adoption, engagement, and expansion.
- Establish segmentation, experimentation, and measurement practices, connecting program performance to business outcomes.
What they ask for
- 8+ years of experience in Lifecycle Marketing, Customer Marketing, CRM Marketing, Growth Marketing, or related fields, including building and leading teams.
- Experience developing lifecycle strategies and programs for prospect and customer audiences, with measurable business outcomes.
- Expertise in segmentation, personalization, journey orchestration, experimentation, and lifecycle analytics.
- Experience with marketing automation platforms such as Braze or Marketo, and lifecycle channels including email, in-product messaging, and SMS.
Nice to have
- Experience in a global B2B SaaS organization.
- Familiarity with AI-powered products and evolving SaaS product portfolios.
Pay
$170,000 and $195,500/year (base salary); $200,000 and $230,000/year (total pay, OTE including bonus or commission)
Tools
Braze, Marketo, email, in-product messaging, SMS
AI focus
Lead thoughtful adoption of AI and emerging technologies in lifecycle marketing to improve personalization, experimentation, operational efficiency, and customer engagement; develop programs that accelerate customer adoption of Braze’s AI capabilities.
Model-written summary · the original posting is authoritative