Braze
Director, Lifecycle Marketing
$170K–$230K
Chicago +1 · Director · Full-time · Posted Sep 30, 2026
- Location
- Chicago
New York City - Experience
- 8+ years; no alternative stated.
About the job
Leads Braze’s lifecycle marketing strategy and team, developing prospect and customer programs that drive product adoption, engagement, retention, and growth.
What you'll do
- Set lifecycle strategy and oversee programs across prospect nurturing, onboarding, activation, adoption, engagement, and expansion.
- Build and develop the Lifecycle Marketing team, operating model, and cross-functional partnerships.
- Establish audience, personalization, measurement, and experimentation frameworks, including programs that encourage adoption of AI capabilities.
What they ask for
- 8+ years of experience in Lifecycle Marketing, Customer Marketing, CRM Marketing, Growth Marketing, or related fields, including building and leading high-performing teams.
- Experience developing lifecycle strategies and programs with measurable outcomes across prospect and customer audiences.
- Expertise in segmentation, personalization, journey orchestration, experimentation, and lifecycle analytics.
- Experience with marketing automation platforms, lifecycle channels, KPI frameworks, and practical use of AI-powered marketing tools.
Nice to have
- Experience in a global B2B SaaS organization.
- Familiarity with AI-powered products and evolving SaaS product portfolios.
Pay
USD $170,000 and $195,500/year (base salary); USD $200,000 and $230,000/year (OTE, including bonus or commission)
Tools
Braze, Marketo, email, in-product messaging, SMS
AI focus
Champion AI adoption in lifecycle marketing to improve personalization, experimentation, operational efficiency, and engagement; develop programs that increase customer adoption of Braze AI capabilities.
Model-written summary · the original posting is authoritative