Bretton AI
Marketing Lead
San Francisco, United States · On-site · Full-time · Posted Feb 15, 2025
- Experience
- 4–6 years of B2B marketing experience in enterprise software or fintech.
About the job
Build and execute Greenlite’s marketing strategy, creating content and campaigns that establish its AI-powered financial crime prevention offering and generate inbound pipeline.
What you'll do
- Develop content, including blog posts, whitepapers, industry reports, and customer case studies.
- Plan webinars, conference speaking opportunities, executive roundtables, and founder presentation materials.
- Optimize the website and digital channels, strengthen sales enablement and brand positioning, and track marketing performance.
What they ask for
- 4–6 years of B2B marketing experience in enterprise software or fintech.
- Proven success running integrated marketing campaigns that generated measurable pipeline.
- Exceptional writing skills, with samples of published B2B content.
- Experience with marketing analytics and A/B testing methodologies.
Nice to have
- Experience implementing and using marketing tools such as HubSpot, Marketo, and Google Analytics.
- Experience growing website traffic and conversion rates through data-driven optimization.
Tools
HubSpot, Marketo, Google Analytics, LinkedIn, Twitter
AI focus
Use AI to build repeatable marketing systems; market Greenlite’s AI agents for financial crime prevention.
Model-written summary · the original posting is authoritative