Growth Marketing Lead, Programmatic & Video

What you'll do

• Own strategy, investment, and performance across programmatic display, video, audio, and emerging digital channels.
• Build audience and measurement strategies, including attribution, incrementality, experiments, and connections to business outcomes.
• Evolve the media operating model, partner ecosystem, and scalable governance while collaborating with cross-functional teams.

What they ask for

• 7+ years of hands-on growth or performance marketing experience, with deep expertise in programmatic media and video/CTV advertising.
• Experience owning a multi-channel media portfolio and significant budgets, including planning, forecasting, optimization, and scaling.
• Deep knowledge of the programmatic ecosystem and major DSPs, including bidding, inventory, audience strategy, brand safety, and vendor management.
• Strong full-funnel B2B marketing and measurement expertise, including attribution, incrementality, experimentation, and audience architecture.

Nice to have

• Experience in fintech marketing or marketing to finance professionals.
• Familiarity with product-led growth or hybrid demand models; experience building in-house programmatic, video, or CTV capabilities.

Pay

$167,240 - $240,407 (salary range; starting base pay depends on factors including location, skills, experience, market demands, and internal pay parity)

Tools

DV360, The Trade Desk, CTV, OLV, YouTube

AI focus

Identify AI-enabled opportunities for the media portfolio and bring recommendations into planning.