ByteDance
Card Growth Strategy Product Manager - Global Payment
San Jose, California · Manager · Full-time · Posted Oct 28, 2026
- Experience
- 5+ years; no alternative stated.
About the job
Owns growth, promotions, and loyalty strategy for a consumer digital card business, driving card adoption, usage, retention, and program ROI.
What you'll do
- Design and execute card rewards, cashback, and incentive programs, including campaign mechanics and redemption rules.
- Launch and optimize segmented acquisition, activation, and retention campaigns with product, operations, merchants, payment networks, and bank partners.
- Track core KPIs and run experiments and cohort analyses to improve program performance and reward allocation.
What they ask for
- 5+ years in card marketing, loyalty program management, or payments growth at a bank, fintech, or consumer internet company, focused on card growth and launches.
- Demonstrated success designing and launching customer-facing rewards or cashback programs that measurably grew card usage, active users, or TPV.
- Strong data analysis skills, including using data to shape strategy, measure performance, and optimize ROI.
Nice to have
- Experience at a digital bank, regional bank, or leading fintech; understanding of online-first rewards, e-commerce promotions, and digital payment behavior.
- Experience with card-program or loyalty-product P&L, payment networks and issuing partners, or scaled consumer loyalty programs; strong cross-functional stakeholder management.
Tools
Stripe, Visa, Mastercard
Model-written summary · the original posting is authoritative