ByteDance
Key Opinion Leader (KOL) - PICO
Los Angeles, California · Full-time · Posted Oct 28, 2026
- Experience
- 5+ years in Public Relations.
About the job
Develops PICO’s U.S. public relations and KOL strategy to strengthen brand authority in the XR market.
What you'll do
- Build and manage relationships with tech journalists, industry analysts, and VR/AR creators; create press releases, executive thought-leadership content, and influencer briefs.
- Manage public sentiment and rapid responses to launches or software issues; track media Share of Voice and influencer campaign ROI.
- Coordinate U.S. messaging with Global Marketing and Product teams.
What they ask for
- 5+ years of experience in Public Relations, preferably in consumer electronics, gaming, or high-tech.
- Track record of placing stories in top-tier U.S. tech publications and managing long-term influencer partnerships.
- Copywriting skills, including translating technical specifications into compelling narratives.
- Experience managing brand-sensitive issues in a fast-paced digital environment; ability to work independently in a satellite office and communicate with global headquarters.
Nice to have
- Passion for VR/AR and the Metaverse ecosystem.
- Experience at a global company headquartered in Asia, with understanding of cross-cultural workflows.
Model-written summary · the original posting is authoritative