ByteDance
Marketing Lead of North America Consumer Market - PICO
San Jose, California · Full-time · Posted Oct 28, 2026
- Experience
- 5 years of marketing experience in consumer electronics or technology, including at least 2 years in a CMO role.
About the job
Leads PICO’s U.S. marketing strategy and team to build the brand, grow the market, and support sales of its XR products.
What you'll do
- Develop and implement U.S. marketing strategy, including brand building, market positioning, and growth.
- Lead the marketing team and coordinate marketing activities, budgets, market analysis, and competitor research.
- Partner with sales and headquarters marketing to support sales targets and communicate product features and selling points.
What they ask for
- At least 5 years of marketing experience in the consumer electronics or technology industry, including at least 2 years in a CMO role.
- Strong strategic thinking and execution, with the ability to adapt to a dynamic market.
- Extensive experience in brand building and integrated marketing promotion.
- Familiarity with the U.S. market and consumer habits; cross-cultural communication, leadership, and team management skills.
Nice to have
- Experience managing large marketing budgets and optimizing channel spend.
- Stakeholder management experience with product, sales, and executive leadership teams; background in consumer insights, market research, and customer segmentation.
Model-written summary · the original posting is authoritative