ByteDance
Senior Social Media and User Operations Specialist - PICO
Los Angeles, California · Senior · Full-time · Posted Oct 28, 2026
- Experience
- 3+ years in Social Media Marketing or User Operations.
About the job
Build PICO’s U.S. social media presence and user community through content, engagement, growth campaigns, and community insights.
What you'll do
- Develop and manage social media calendars across TikTok, X (Twitter), Instagram, and YouTube; create video content with internal teams and external creators.
- Run user growth and retention campaigns, and lead engagement on Discord and Reddit as a bridge between engineering and power users.
- Track social analytics and community sentiment, report user feedback, and respond to cultural trends.
What they ask for
- 3+ years in Social Media Marketing or User Operations.
- Native-level fluency in short-form video platforms and community-building ecosystems, including knowledge of engagement algorithms, viral trends, and moderation practices.
- Proficiency in industry-standard video editing software and digital content creation, with ability to present technical features visually.
- Copywriting skills and ability to write in an authentic, witty, tech-savvy brand voice.
Nice to have
- Track record of growing a community to 100k+ members through organic and viral strategies.
- Experience with social listening tools, user retention metrics, or directing Mixed Reality content creators.
Tools
TikTok, X (Twitter), Instagram, YouTube, Discord, Reddit, Brandwatch, Sprout Social
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