Campfire
Campaigns & ABM Manager
San Francisco · On-site · Manager · Full-time · Posted Sep 21, 2026
- Experience
- 5+ years in B2B demand generation or ABM.
About the job
Designs and runs integrated multi-channel campaigns and account-based marketing programs to move target accounts into pipeline.
What you'll do
- Own the campaign calendar, target-account program with Sales, and campaign reporting.
- Operate ABM and intent programs, coordinating marketing touches with SDR and AE outreach.
- Build repeatable campaign templates and playbooks to scale the program.
What they ask for
- 5+ years in B2B demand generation or ABM, owning multi-channel campaigns tied to pipeline goals.
- Hands-on experience with a marketing automation platform and CRM, including segmentation and workflow design.
- Experience running ABM alongside Sales and earning SDR and AE adoption.
- Experience selling to mid-market and enterprise buying committees; copywriting for email and landing pages; and running campaigns across regions with EMEA counterparts.
Nice to have
- Familiarity with ABM and intent platforms and web personalization tools.
Tools
HubSpot, Marketo, Salesforce, 6sense, Demandbase, RollWorks
Model-written summary · the original posting is authoritative