Campfire
Head of Demand Generation
$180K–$250K
San Francisco · On-site · Director · Full-time · Posted Jul 7, 2026
- Experience
- 10+ years in demand generation or growth marketing at a B2B SLG company.
About the job
Own and execute Campfire’s inbound demand generation strategy, building campaigns and optimizing channels to generate qualified leads and pipeline.
What you'll do
- Build and run integrated content, email, paid, and organic campaigns; own website messaging and conversion optimization.
- Lead SEO, paid advertising, content production, performance reporting, and spend optimization.
- Partner with sales on pipeline goals and campaigns, and manage and mentor the Paid/SEO Growth Specialist.
What they ask for
- 10+ years in demand generation or growth marketing at a B2B SLG company.
- Track record building inbound programs that generate measurable pipeline.
- Hands-on SEO (content and technical) and paid-channel experience, including Google and LinkedIn.
- Strong writing, data-driven reporting and optimization, sales partnership, and player-coach capability.
Nice to have
- Marketing experience with finance teams or accounting personas; background in ERP, accounting software, or fintech.
- Experience with HubSpot or similar marketing automation platforms; prior small-team management experience.
Pay
$180K – $250K USD base salary
Tools
Google, LinkedIn, HubSpot
Model-written summary · the original posting is authoritative