Campfire
Product Marketing Manager
$180K–$250K
San Francisco · On-site · Manager · Full-time · Posted Sep 21, 2026
- Experience
- 5+ years in B2B software product marketing.
About the job
Own product marketing for Campfire’s core accounting capabilities, including positioning, launches, sales enablement, competitive intelligence, and market feedback to product teams.
What you'll do
- Develop positioning and messaging, and lead go-to-market plans and launches for core product capabilities.
- Create sales enablement materials, train Sales and SDRs, and manage competitive intelligence.
- Partner across Product, Growth, Brand, and Customer Marketing; measure launch and enablement impact.
What they ask for
- 5+ years in B2B software product marketing, with end-to-end ownership of positioning and launches.
- Experience in fintech or accounting software.
- Strong writing and storytelling, and comfort with customer research, surveys, win/loss analysis, and competitive teardowns.
- Experience enabling a sales team and coordinating cross-functional launches; ability to analyze segments and pipeline data.
Nice to have
- Prior experience at an early-stage or high-growth startup (Series B or earlier).
- Experience with pricing and packaging changes or usage-based or subscription billing models.
Pay
$180K – $250K USD base salary
Model-written summary · the original posting is authoritative