Cantina Labs
Head of Content
$225K–$300K
Los Angeles · Hybrid · Director · Full-time · Posted Oct 30, 2026
About the job
Build and lead Cantina Labs’ high-volume, multichannel social content operation, creating character-driven video content across 75+ niche communities.
What you'll do
- Define social content strategy and develop platform-specific formats, launches, tutorials, and recurring series.
- Recruit and manage content producers and video editors, and build production workflows for AI generation, editing, review, and publishing.
- Create content hands-on, partner with product, and use performance metrics and creator feedback to improve content and product.
What they ask for
- Experience building and running high-output social content teams and managing multiple accounts with 100,000+ followers.
- Ability to recruit and manage a creator operation of 20+ people.
- Track record of viral content, especially on X, and understanding of the platform’s culture.
- Hands-on experience with video editing, motion graphics, and AI-native production workflows.
Pay
$225,000-$300,000 USD annual base salary
Tools
X
AI focus
Build workflows for AI generation and AI-native video production; create content showcasing AI character-driven video capabilities and bring creator feedback into product development.
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