Cantina Labs
Product Manager, Growth - Lifecycle
$175K–$250K
San Francisco +2 · Hybrid · Manager · Full-time · Posted Aug 20, 2026
- Location
- San Francisco
Los Angeles
Sunnyvale - Experience
- 6+ years in product management, growth, lifecycle/CRM, or retention.
About the job
Owns Cantina’s lifecycle strategy and end-to-end user journeys across owned messaging channels, using experiments and analytics to improve activation, retention, resurrection, and monetization.
What you'll do
- Develop and communicate the lifecycle strategy and roadmap across onboarding, activation, retention, resurrection, and monetization.
- Design, launch, and optimize email, push, and in-product journeys, including deep-linked landing and post-click experiences.
- Use user research, analytics, and experiments to improve lifecycle performance; partner with Data and Engineering on measurement and implementation.
What they ask for
- 6+ years in product management, growth, lifecycle/CRM, or retention.
- Demonstrated ownership of lifecycle or engagement programs that improved a business metric, supported by analysis.
- Ability to write SQL and use a BI/analytics tool to build funnels, cohorts, and retention curves.
- Hands-on experience with a lifecycle/CRM platform, plus understanding of experimentation, event and identity models, APIs, and deep linking.
Nice to have
- Experience with AI or consumer-social products, localization or multi-market lifecycle.
- Experience building lifecycle tooling or self-service platforms with Engineering.
Pay
$175,000 - $250,000 USD annual base salary
Tools
SQL, Mixpanel, Amplitude, Hex, Looker, Braze, Iterable, Customer.io
AI focus
The role manages lifecycle growth for Cantina, a social AI product; no AI model development is specified.
Model-written summary · the original posting is authoritative