Capital One
Principal Associate, Commercial Bank Marketing Strategist
$110K–$138K
Plano, TX +2 · Principal · Full-time · Posted Sep 9, 2026
- Location
- Plano, TX
McLean, VA
Richmond, VA - Experience
- At least 4 years in each of the two specified marketing experience areas; preferred: 5+ years in financial services marketing and 5+ years in B2B marketing.
- Education
- Bachelor’s Degree or Military Experience; preferred: Masters degree in Marketing, Business or Communications.
- Visa sponsorship
- Capital One will not sponsor a new applicant for employment authorization for this position.
About the job
Develops and executes multi-channel B2B marketing strategies and campaigns for Capital One’s Commercial Bank, supporting prospecting, cross-selling, and client retention.
What you'll do
- Partner with business stakeholders to design and deliver integrated, scalable campaigns across Commercial Bank lines of business.
- Manage marketing projects and requests, coordinating teams, timelines, priorities, and campaign assets.
- Set campaign metrics, report KPIs and insights, and use results to inform positioning, product strategy, and marketing plans.
What they ask for
- Bachelor’s Degree or Military Experience.
- At least 4 years experience in working with multi-channel marketing programs.
- At least 4 years of experience managing marketing intent, partnering with creative and channel teams, and developing campaigns and briefs.
Nice to have
- Masters degree in Marketing, Business or Communications.
- 5+ years of experience in marketing for financial services; 5+ years of Business to Business (B2B) marketing experience.
Pay
$120,800 - $137,900 USD base salary (McLean, VA); $109,900 - $125,400 USD base salary (Plano, TX); $109,900 - $125,400 USD base salary (Richmond, VA)
Tools
Google suite, Tableau, Salesforce
AI focus
Use AI tools as part of understanding and working with marketing channels and tools; no specific AI development work is stated.
Model-written summary · the original posting is authoritative