Capital One
Principal Associate, Dealer Brand Manager (Auto)
$110K–$125K
Plano, TX · Principal · Full-time · Posted Sep 24, 2026
- Experience
- At least 5 years in brand marketing, B2B marketing, direct response marketing, or corporate communications (or a combination). Preferred experience includes 3+ years in financial services marketing; 3+ years in Fortune 500 marketing/communications or an agency; 2+ years in automotive B2B or related providers; or 2+ years working directly with B2B Sales or a national B2B Sales team.
- Education
- Bachelor's Degree or military experience
- Visa sponsorship
- Capital One will not sponsor a new applicant for employment authorization for this position.
About the job
Own integrated brand marketing and sales enablement for Capital One Auto’s dealer channel, turning business and field insights into marketing that supports dealer engagement and growth.
What you'll do
- Develop brand strategies, value propositions, sales narratives, marketing collateral, and sales enablement toolkits for the Sales Channel.
- Partner with Sales and creative teams, using dealer feedback and competitive insights to recommend improvements and deliver accurate, compliant materials.
- Work with data and business teams to report on sales enablement impact and inform channel strategy.
What they ask for
- Bachelor's Degree or military experience.
- At least 5 years of experience in brand marketing, B2B marketing, direct response marketing, or corporate communications, or a combination.
- Strategic and organized marketing approach, stakeholder management, and ability to adapt to Sales Channel feedback.
- Strong communication, writing, editing, and presentation skills.
Nice to have
- 3+ years of experience in financial services marketing.
- Experience in Fortune 500 or agency marketing/communications, automotive B2B or related providers, or working directly with a national B2B Sales team.
Pay
$109,900 - $125,400 USD base salary (Plano, TX)
Model-written summary · the original posting is authoritative