Capital One
Principal Associate, SEO/GEO Marketing Strategist | Retail Bank
$110K–$138K
Wilmington, DE +1 · Principal · Full-time · Posted Oct 23, 2026
- Location
- Wilmington, DE
McLean, VA - Experience
- At least 4 years of digital marketing experience; preferred: 5+ years.
- Education
- Bachelor's Degree or military experience
- Visa sponsorship
- Will not sponsor a new applicant for employment authorization or offer immigration-related support.
About the job
Develop and execute SEO and generative engine optimization strategies for Retail Bank, coordinating agencies and internal teams to improve brand visibility across search engines and AI chat interfaces.
What you'll do
- Manage the digital marketing agency and translate its research and technical audits into actionable plans for content and site teams.
- Optimize content, technical SEO, digital PR, and structured data for search visibility and AI citations; monitor search and LLM changes and test tactics.
- Analyze performance, report insights, coordinate cross-functional initiatives, and manage marketing review and governance processes.
What they ask for
- Bachelor's Degree or military experience
- At least 4 years of digital marketing experience
- At least 4 years of experience using G-Suite
- At least 4 years of experience with Google Analytics and Google Marketing Platform products
Nice to have
- Experience in agile marketing principles
- Experience working with Google Search Console, Data Studio, STAT, or SEMRushData
Pay
USD $120,800 - $137,900 annual base salary (McLean, VA); USD $109,900 - $125,400 annual base salary (Wilmington, DE)
Tools
G-Suite, Google Analytics, Google Marketing Platform, Google Search Console, Data Studio, STAT, SEMRushData, Ahrefs
AI focus
Optimize visibility and content for generative AI search and chat interfaces; improve site structure and citations for AI models, and test how generative engines cite sources.
Model-written summary · the original posting is authoritative