Drimva

Capital One

Principal Associate, Social Media Strategist, Talent Marketing (Hybrid)

$110K–$138K

Richmond, VA +1 · Principal · Full-time · Posted Oct 27, 2026

Location
Richmond, VA
McLean, VA
Experience
At least 3 years in digital marketing, social media management, and paid media campaigns, and at least 3 years in content and creative development; preferred: at least 5 years of social media experience for consumer OR candidate audiences, or 1 year adapting social media approach due to GEO strategy impact.
Education
Bachelor’s degree or military experience
Visa sponsorship
Capital One will not sponsor a new applicant for employment authorization for this position.

About the job

Own and evolve Capital One’s talent marketing social strategy, managing content, campaigns, community engagement, and measurement to grow its employer brand.

What you'll do

  • Develop channel strategy and execute organic and paid campaigns, optimizing content for social platforms and AI-driven search.
  • Lead social programs and partnerships, including influencer and executive social, employee advocacy, moderation, and cross-functional content work.
  • Build reporting and operational practices that connect social performance to talent acquisition outcomes.

What they ask for

  • Bachelor’s degree or military experience.
  • At least 3 years of experience in digital marketing, social media management, and paid media campaigns.
  • At least 3 years of experience in content and creative development.

Nice to have

  • At least 5 years of social media experience for consumer OR candidate audiences.
  • 1 year experience adapting social media approach due to impact on Generative Engine Optimization (GEO) strategy.

Pay

USD $120,800 - $137,900 annual base salary (McLean, VA); USD $109,900 - $125,400 annual base salary (Richmond, VA)

Tools

LinkedIn, Instagram, Sprinklr, Canva

AI focus

Optimize content for AI-driven search through Generative Engine Optimization (GEO), including adapting social media strategy to GEO.

Model-written summary · the original posting is authoritative

First seen Oct 28, 2026 · Last verified Nov 6, 2026 (UTC)