Capital One
Sr. Business Analyst - Talent Marketing Analytics
$111K–$127K
McLean, VA · Senior · Full-time · Posted Oct 16, 2026
- Experience
- At least 2 years of professional experience performing analysis.
- Education
- Quantitative bachelor's or master's degree, or an MBA with a quantitative concentration; degree may be in progress but must be obtained on or before the scheduled start date.
- Visa sponsorship
- Capital One will consider sponsoring a new qualified applicant for employment authorization for this position.
About the job
Use marketing analytics and experimentation to improve talent marketing campaigns, guide international growth, and help leaders make data-driven decisions.
What you'll do
- Analyze marketing funnel and campaign performance, then recommend improvements with marketing partners.
- Design and analyze multi-channel A/B tests and develop KPI frameworks for international markets.
- Build and maintain automated dashboards, reporting, and tracking for campaign metrics and emerging digital trends.
What they ask for
- At least 2 years of professional experience performing analysis.
- Currently has or is pursuing a qualifying quantitative bachelor's or master's degree, or an MBA with a quantitative concentration; required degree must be obtained by the scheduled start date.
Nice to have
- 1+ years of experience in SQL querying; 2+ years of experience in statistical analyses.
- Experience in consulting, presenting to cross-functional stakeholders, or defining business requirements (1+ years in each area).
Pay
$111,200 - $126,900 USD base salary (McLean, VA)
Tools
SQL, Python, generative AI, AI assistants
AI focus
Use generative AI and AI assistants to analyze campaign data, automate routine reporting, streamline workflows, and support AI-driven Answer Engine Optimization (AEO) strategies.
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