Carta
Demand Generation Marketing Manager, Private Equity
$128K–$182K
New York, NY +1 · Manager · Full-time · Posted Sep 23, 2026
- Location
- New York, NY
New York, New York, United States - Experience
- 6+ years of demand generation experience recommended; preferably in B2B SaaS, fintech, or financial services.
- Visa sponsorship
- Carta uses E-Verify in the United States for employment authorization.
About the job
Plans and executes demand generation campaigns for Carta’s private equity and alternative assets products to attract new firms and drive pipeline.
What you'll do
- Develop and run end-to-end, multi-channel campaigns and growth tests.
- Manage 6Sense account-based targeting, lifecycle streams, and Salesforce campaign tracking; use performance data to improve conversion.
- Partner with Sales, Product, Customer Success, Business Development, and Marketing to identify target accounts and scale effective growth plays.
What they ask for
- Experience building and running multi-channel demand generation programs tied to pipeline.
- Ability to develop ABM strategy and execute campaigns hands-on.
- Ability to collaborate cross-functionally and use campaign data to guide decisions.
Nice to have
- Experience with 6Sense, Marketo, and Salesforce.
- B2B SaaS, fintech, financial services, or private capital markets experience.
Pay
$127,500 - $182,000 USD cash compensation (salary + commission if applicable) in New York, NY
Tools
6Sense, SFDC, Marketo, Salesforce
Model-written summary · the original posting is authoritative