Carta
Senior / Lead Customer Marketing Manager
$140K–$215K
San Francisco, CA, New York, NY +2 · Manager · Full-time · Posted Aug 21, 2026
- Location
- San Francisco, CA, New York, NY
Seattle, WA
San Francisco, California, United States - Experience
- 6+ years of customer or growth marketing experience.
- Education
- BA required.
- Visa sponsorship
- Carta uses E-Verify in the United States for employment authorization.
About the job
Leads multi-channel customer marketing programs that grow expansion and retention for Carta’s Cap Table business and add-on products.
What you'll do
- Plan and optimize customer campaigns using customer insights, segmentation, and performance data.
- Execute integrated upsell and cross-sell campaigns across channels and coordinate with Product, Sales, Customer Success, and marketing teams.
- Use AI and automation to identify account expansion opportunities, personalize campaigns, and streamline marketing workflows.
What they ask for
- 6+ years of customer or growth marketing experience; B2B SaaS or outbound marketing preferred.
- Cross-functional partnership experience driving measurable business results.
- Experience designing multi-channel GTM campaigns and building automated programs using triggers and workflows.
- BA required.
Nice to have
- Financial services or private capital background.
- B2B SaaS or outbound marketing experience.
Pay
$147,050 - $215,000 USD base salary in San Francisco, CA; New York, NY; $139,698 - $204,250 USD base salary in Seattle, WA
AI focus
Use AI for account intelligence and account-based marketing to identify expansion opportunities and personalize campaigns; use AI and automation platforms to streamline campaign planning, production, and performance management.
Model-written summary · the original posting is authoritative